Who We Are

Rupa Fruit & Veg was established in 1996 by Kanti Popat and has since come a long way, distributing all over the UK & Europe. We are a family run business based in the heart of Leicester. 

We started off with our foot in supplying fresh Indian ethnic produce to independent retailers, caterers & restaurants. Thereafter having built our brand in the market we decided to venture in the frozen industry to be a one stop shop for our customers, dealing with major brands such as Garvi Gujarat (exclusive Uk importers), Shana, Taj, Ashoka, Ardo and Cream of the crop. 

Our Aim

We aim to be a one stop shop for our customers providing them with exceptional customer service & competitive pricing.

Our Promise

We take great pride in not only the quality of our foods but also maintaining key relationships with our customers.

We are proud to work with
Ashoka
Garvi Gujarat
Taj
Shana
Ashoka
Garvi Gujarat
Taj
Shana